Agri Business Management ABM5221 Notes Hindi and English medium

INDIRA GANDHI AGRICULTURAL UNIVERSITY

AGRI BUSINESS MANAGEMENT HINDI AND ENGLISH MEDIUM NOTES: -

1. Transformation of agriculture into agri business, various stakeholders and components of agri business systems.

2. Importance of agri business in the Indian economy and new agricultural policy.

3. Distinctive features of agri business management: importance and needs of agro based industries

4. Classification of industries and types of agro based industries, institutional arrangement, procedures to set up agro based industries.

5. Constantine establishing agro based industries

6. Agri value chain: understanding primary and support activities and their linkages

7. Business environment:PEST and SWOT analysis

8. Management functions: roles and activities

9. Organisation culture: planning meaning definition, types of plans

10. Purpose aur mission, goals are objectives, strategies, policies procedures, rules, programs and budget, components of business plan.

11. Steps in planning and implementation

12. Organisation staffing, directing and motivation, ordering, leading, supervision, communications, control

13. Capital management and financial management of agri business

14. Financial statements and there importance

15. Marketing management: segmentation, targeting and positioning

16. Marketing mix and marketing, strategies consumer behaviour analysis

17. Product life cycle, sales and distribution management

18. Pricing policy,various pricing methods

19. Project management definition,project cycle, identification,formulation, appraisal implementation, monitoring and evaluation  

20. Project appraisal and evaluation techniques